Step-by-step home sales prep

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Getting your home ready for the spring market requires careful planning and a solid strategy.

Let’s start with the price you set.

If you price your home too high, potential buyers may never come across your listing because it doesn’t fall within the price range they’re searching for. An overpriced home also runs the risk of lingering on the market too long and going stale, forcing a price cut down the road while losing the big reveal momentum.

If you price your home too low, you’ll be leaving money on the table and buyers might be scared off, assuming that there is something seriously peculiar or wrong about your house.

Your best bet is to work with a trained professional, who has access to a market comparable analysis, a briefing based on nearby and similar homes that recently sold or are currently for sale.

Take into consideration the quality and condition of your furniture and decor. Depending on the type of sale, your home may benefit from home staging, professional photography, or flat-out decluttering.

Focus on the highest-traffic rooms such as the living room, dining room and kitchen.

Remove the wall decor and depersonalize the space so that potential buyers can envision their own stuff in your space.

Remove rugs, open or remove window treatments and rearrange your furniture to maximize natural sunlight, windows and floor space.

Create conversation areas and an open-concept living space.

Compliment the space with fresh greenery or flowers to give your home a spring vibe.

And my personal favorite, clear the countertops! That goes for bathrooms and powder rooms, too.

Before a home photo shoot, showings or open house, do a quick toilet seat check. Put them down. Nobody wants to see it open, I promise.

Clients are always eager to repaint their homes before listing, but as long as the walls are not scribbled on and are a neutral pallet, don’t waste your money. Odds are the new owners will immediately repaint their house using their own favor color scheme.

Make repairs only if your Realtor advises you that they’ll increase the value of your home without costing more than the increase in value!

And finally, to enhance curb appeal, be sure your outdoor living space is presentable and clean.

With all that being said, I always tell my clients, work smarter, not harder. If we have to put everything in one room for now, do it. The garage? It’s the perfect storage space until the big day.

Happy home selling!

To contact me, call 708-583-8300, email or visit the all new & fully redesigned!


About Giuseppe Zerillo

Giuseppe Zerillo is the managing broker and owner of Zerillo Realty Inc. He is active on many boards, serving as village trustee of Harwood Heights and corporate secretary for Casa Italia. In 2011, he received the IANU Foundation's 2011 David Award for outstanding promise in the field of real estate, and in 2012 he was honored by the Illinois State Crime Commission for his community outreach. Constantly seeking opportunities to give back, he donates to several charities and raises money for children with disabilities.

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