Home / Author Archives: Giuseppe Zerillo

Author Archives: Giuseppe Zerillo

Giuseppe Zerillo is the managing broker and owner of Zerillo Realty Inc. He is active on many boards, serving as village trustee of Harwood Heights and corporate secretary for Casa Italia. In 2011, he received the IANU Foundation's 2011 David Award for outstanding promise in the field of real estate, and in 2012 he was honored by the Illinois State Crime Commission for his community outreach. Constantly seeking opportunities to give back, he donates to several charities and raises money for children with disabilities.

Don’t assume …

There are many common misconceptions when it comes to real estate brokers and brokerages. Many people think, for example, that all brokers and brokerages are alike. Nothing could be further from the truth. Finding the right broker can make a huge difference in your buying or selling experience. If you’re looking to buy a house, be sure your broker knows the neighborhoods you’re interested in. Having a high level of knowledge and experience translates into an ability to find you the best possible house for you given your price range, needs and tastes. Your broker also needs to be surrounded ...

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Realty in the age of COVID-19

With the Covid-19 pandemic in full swing as Fra Noi goes to press, business has been affected in unprecedented ways. It’s hard to predict what’s going to happen in the real estate industry during normal times, let alone at times such as these. Here’s what we do know. Real estate sales has been deemed an essential business by the governor during the lockdown, so realty can and is being bought and sold. Mortgage applications were booming toward the beginning of March after the interest rate cut, but the lockdown put a damper on subsequent sales. Buyers and sellers have legitimate ...

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Staging your home for sale

When it comes to selling your home nowadays, it’s all about staging. When buyers are looking for a home, they want to see something clean and simple. They want to be able to imagine themselves living there, and that’s hard to do when all they can see is someone’s else’s home. You want the buyer to be able to picture it as their own. Most buyers shop for homes online these days, and the most important part of online shopping is the pictures. If the home isn’t eye-catching in the photos, the buyer is a lot less likely to want ...

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Coming clean about homeowners associations

You’re deciding whether to buy property as part of a homeowner’s association, and you’re excited at the prospect of shared amenities like lawn care and snow removal. Before you sign on the dotted line, though, be sure to read the bylaws or rules-and-regulations packet completely. There are several items that a homeowner’s association may not be able to legally enforce. Most homeowner’s association will deny your rights to solar drying, a fancy way of saying drying on clotheslines. This old-school method may mean sun-kissed laundry to you, but to your homeowner’s association it may be an eyesore. Many states, though, ...

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Exploring your down-payment options

It’s an exciting time when you’re starting the home-buying process. One of the big questions most buyers ask at this point is, “How much do I need for a down payment?” There are a handful of options to choose from. Options for first-time homebuyers vary from state to state and it’s always good to check with a licensed mortgage broker. People who have owned homes before and are looking to relocate are still able to qualify for an FHA loan with a down payment as little as 3.5 percent of the purchase price. However, for this type of loan, the ...

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So your home hasn’t sold

Has your property been on the market for what seems like forever? Many different factors can keep a home from selling, not the least of them being the asking price. More often than not, though, there are one or two reasons that your home is still on the market. Does your property have gorgeous hardwood floors that have been covered by that old pink carpet for 30 years? Remember in this business first impressions means everything! If a potential buyer does not like what they see in the photos, they will never come visit your home in person. My suggestion ...

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A look at 1031 exchanges

One of the downsides of selling an investment property is the capital gains tax that the IRS requires you to pay. But the IRS also provides you with an out know as the 1031 exchange. This method allows you to defer capital gains tax liability when selling an investment property by purchasing another like-kind property with the profit gained by the sale of the first. There are guidelines that must be followed and conditions that must be met in order to qualify, and that process starts with filling out the necessary paperwork providing information about the properties you’re looking to ...

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Saving money while building equity

The long winter months are upon us and you already thinking about preparing your home for the open market in the spring. What if I told you there are a few simple DIY improvement projects that can significantly raise your appeal to a potential buyer? And by cutting out the professional contractor, you could save more than half on your project! The proper insulation could save you or a new buyer up to 50 percent per year in energy costs. Insulating your attic is a simple low-skill project that most DIY’ers can pull off. Make sure never to stand on ...

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The magic of social media

Social media has transformed traditional real estate marketing, numbering the days of door-to-door sales and cold calling. As with all other areas of business, social media has moved the market. With so many new ways to advertise and connect, the possibilities are endless. Social media is relate-able, accessible and affordable to everyone. For clients and professionals alike, this means business. And the options are endless, including photo forums, discussion forms, social networks, videos, testimonials, reviews, blogs, check-ins, tags, and everything in between. There are certainly generational issues when it comes to social media marketing, and though the technology may be ...

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What do you do with the offer you just received?

You have placed your property on the market and an offer or even multiple offers have been received, but how do you know if the offer is good for you? Your broker is obviously there to assist you and offer you guidance, but the ultimate decision belongs to the property owner. You always want to achieve the highest price for your property, but believe it or not, the choice may not always come down to price. Take a look at the amount of earnest money a buyer is offering to deposit. Earnest money is the amount the potential buyer is ...

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