Be sure to list ALL your assets

Print Friendly, PDF & Email


Many homes are under-marketed not as a result of insufficient advertising or lack of effort on the part of the broker. The main reason is the absence of additional details on the listing sheet, and those are missing mainly because the seller doesn’t think the buyer would be interested. Most listing sheets focus on the same standard items. What you fail to mention might just give your home a leg up over the one down the street.

A lot of homeowners have “gone green” in recent years. Do you clean your home using only natural or hypoallergenic products? What about your backyard? Does it include an organic garden? These are little things that don’t cost you much but may count for a lot with a potential buyer.

Is your property senior friendly? As the nation ages, more and more buyers are looking for certain attributes as they shop for their final home. Are there no stairs at the entrance to your home, or a single-story floor plan? These features may not be important to you but they could be a deal maker or breaker for older buyers.

Next, take a good look at your home for potential storage space, which is one of the top items on most buyers’ must-have list. If you have empty walls or spaces in your attic garage, you can add extra storage with little or no cost to you. These areas are great for stashing items like holiday decorations without taking up valuable space in your living areas.

Make sure you not your property’s proximity to highways, train stations, schools and the like. You may think a buyer already knows your home is one block from a park because the internet tells everyone everything, but you may be wrong! These details could determine whether someone comes to visit your home in person. A buyer may be searching your entire zip code and may not know the area well enough to be aware of its hidden secrets.

Whether your home sits on acres of land or boasts a high-end stove in the kitchen are all potential selling points. Find out what defines your property and add them to the list!

To contact me, call 708-583-8300, email or visit


About Giuseppe Zerillo

Giuseppe Zerillo is the managing broker and owner of Zerillo Realty Inc. He is active on many boards, serving as village trustee of Harwood Heights and corporate secretary for Casa Italia. In 2011, he received the IANU Foundation's 2011 David Award for outstanding promise in the field of real estate, and in 2012 he was honored by the Illinois State Crime Commission for his community outreach. Constantly seeking opportunities to give back, he donates to several charities and raises money for children with disabilities.

Check Also

Renting property in Italy

Leasing a property in Italy is a different from the rental process you may be …

Leave a Reply

Your email address will not be published. Required fields are marked *

Want More?

Subscribe to our print magazine
or give it as a gift.

Click here for details