The magic of social media

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Social media has transformed traditional real estate marketing, numbering the days of door-to-door sales and cold calling. As with all other areas of business, social media has moved the market. With so many new ways to advertise and connect, the possibilities are endless. Social media is relate-able, accessible and affordable to everyone. For clients and professionals alike, this means business.

And the options are endless, including photo forums, discussion forms, social networks, videos, testimonials, reviews, blogs, check-ins, tags, and everything in between.

There are certainly generational issues when it comes to social media marketing, and though the technology may be new, the core of the content remains the same. Reaching out to buyers hasn’t changed, just the way we go about it. To the pioneers of sales, we salute you for paving the road leading up to social media.

Social media marketing isn’t a generational fad, it’s the future. By implementing pre-milennial business strategies using social media, more can be done from one place. For example, the effort involved in going door-to-door, or picking up a rotary corded dial phone, is far greater than sending a quick message at a multi-recipient level.

This is beneficial in real estate in several ways. In the past, for example, the only way to get the word out about a home that’s on the market is to run an ad in the local newspaper or post “open house” signs around the neighborhood. Social media allows us to broadcast the sale across a variety of platforms, extending our reach.

Think of social media marketing as a radical makeover, It enhances the appeal of your product but the product remains the same.

To contact me, call 708-583-8300, email or visit

About Giuseppe Zerillo

Giuseppe Zerillo is the managing broker and owner of Zerillo Realty Inc. He is active on many boards, serving as village trustee of Harwood Heights and corporate secretary for Casa Italia. In 2011, he received the IANU Foundation's 2011 David Award for outstanding promise in the field of real estate, and in 2012 he was honored by the Illinois State Crime Commission for his community outreach. Constantly seeking opportunities to give back, he donates to several charities and raises money for children with disabilities.

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