Fra Noi Embrace Your Inner Italian
Italian confectionery giant Ferrero Group plans to buy U.S. cereal company WK Kellogg Co. in a $3.1 billion deal to “invest in and grow” the Michigan-based business, which has 14,000 employees and 22 plants, CNN reported. Ferrero’s largest acquisition to date, WK Kellogg has a portfolio of cereals including Frosted Flakes, Rice Krispies, Raisin Bran, Corn Flakes and Apple Jacks. In recent years, Ferrero also bought Nestlé’s U.S. business and Blue Bunny ice cream. Ferrero makes Nutella, Ferrero Rocher chocolates, Baby Ruth candy bars, and Keebler and Famous Amos cookies.
Read More »Strategic acquisition
