Tag Archives: Federico Marchetti

From selling comic books as a kid to creating one of fashion’s first online giants, Federico Marchetti has lived his life at the intersection of creativity and commerce. Federico Marchetti, founder and former CEO of the online fashion retailer YOOX Net-a-Porter, recently published his memoir, “The Geek of Chic: An American Dream, Italian Style.” Featuring a foreword by the late fashion icon Giorgio Armani, Marchetti’s memoir describes his goal of blending American innovation with Italian craftsmanship. From a small town in Italy, Marchetti’s journey led him to work for Lehman Brothers, earn an MBA in the United States and establish …

At the start of the 21st century, shopping online was still a futuristic fantasy. And then, in the spring of 2000, Federico Marchetti invented one of the world’s first platforms for online sales, launching a company that would revolutionize the luxury fashion sector. In “The Geek of Chic: An American Dream, Italian Style,” Marchetti tells the tale of an awkward kid from the seaside town of Ravenna, Italy, who transformed himself into a pioneer in online retail. He’ll be sharing that story at a Sept. 17 book signing at the Book Cellar in Chicago. Readers will follow Marchetti’s improbable career …