Business Beat

by Ernie Grzeca “We Bake To Differ.” Not just a catchy slogan but also a real commitment by five generations of the Gonnella and Marcucci families. “At Gonnella Baking Co., we care about our product. It’s the quality. It’s the freshness. It’s the texture, the aroma and the crispiness. No detail is too small for our bakers not to fret over,” a company spokesperson says. “Our customers appreciate the combination of Old-World quality at a very competitive price.” That Old-World quality began in 1886 when Alessandro Gonnella came to the United States looking to fulfill the American Dream. He bought …

It’s a long way from the cobblestone streets of Altavilla Milicia to Chicagoland’s bustling west suburban restaurant scene. But there’s nothing you can’t accomplish when you have family by your side. Just ask Vito and Marianna Moreci and their son and daughter, Pasquale and Rosalia. Working shoulder to shoulder for nearly three decades, they have transformed Roberto’s in Elmhurst from a tiny pizzeria into a bastion of fine Italian dining. Their saga begins on the northern coast of Sicily, where Vito Moreci and Marianna Bucaro were born and raised. Childhood sweethearts, they were married in Italy before coming to America …

You could say that fate led Jonathan Goldsmith to open Spacca Napoli Pizzeria, and transform himself into one of America’s most passionate proponents of Neapolitan-style pizza. Or you could say that chance favors the prepared mind. A clinical social worker with a degree from the University of Chicago, Goldsmith was living and working in Florence in the 1980s while his wife, Ginny, was going to art school, and he was absolutely loving it. When the couple returned to the Windy City with their young daughter, Sarah, he felt he had left a part of his soul behind. The couple bought …

As you walk up to the gleaming new storefront on North Avenue in Galewood, a large automatic sliding door sweeps open and you hear, “Welcome to Serrelli’s. It’s our grand re-opening today.” And grand it truly is. For nearly 80 years, Serrelli’s Finer Foods has been a grand name in the industry that’s guaranteed to bring a smile. From the first grocery store that Louis Serrelli opened at Western and Huron in 1934, the Serrelli family has been all about great products and friendly service. “When my grandfather came over from Calabria in the 1930s, he had the philosophy that …

by Jim DiStasio, Joe Stella and Paul Basile Even though the Turano Baking Co. is one of the largest bread makers in the nation, its heart still beats with the warmth and generosity of a small family business. For the last half century, La Famiglia Turano has steadily built a world-class company firmly rooted in values that can be traced to its founder. Launched in a storefront shop in Chicago in 1962 by Mariano Turano, the company has blossomed under the stewardship of sons Renato, Tony and Giancarlo into a national powerhouse with more than 750 employees who create more …

The FIAT 500 has been popping up everywhere lately, and it’s turning heads wherever it goes. As agile and sexy as it is economical and eco-friendly, it may be the perfect city car. And it has that inimitable sense of style that every Italian possesses and every American craves. “You can buy something cheap and small for $16,000, or you can buy something that has Italian heritage and style,” says Carmelo Scalzo, vice president of FIAT of Chicago. “With the FIAT 500, you get the best of all worlds. It’s affordable, it’s great on gas and it has that special …

It’s not unusual to hear business owners boast that they’re the best. But it’s another matter entirely to prove it as Luigi and Anthony Scola have done — winning an award in June for the nation’s best CARSTAR auto repair franchise. “It was a real surprise when it happened,” says Luigi Scola, who co-owns CARSTAR Scola’s Collision Center in Brookfield with his brother Anthony. “We go to the CARSTAR conference every year, and there are 440 nationwide stores. It makes us feel very prestigious and very proud that we won it.” Franchisee of the Year is the highest award in …

When driving east on the Kennedy Expressway, it doesn’t take much to pass up Norridge without noticing it. A town of less than 15,000, Norridge was incorporated in 1948 and is almost completely surrounded by Chicago. It is a town made up largely of European immigrants, first- and second-generation Italians and Polish, hard-working people who take care of their families and each other. It might be easy to miss Norridge if you’re not looking for it, but there is no missing what has been happening on Lawrence Avenue just east of Cumberland Avenue for nearly 30 years. When Cumberland Chapels …

When Anthony DiBiase and Frank Cervone bought an existing elevator inspection business in 2002, little did they know they’d shoot straight to the top floor of their field. Today Elevator Inspection Services Co., Inc. in Burr Ridge handles a combined 8,000 inspections a year in Chicago and the surrounding municipalities. To put it in perspective, that’s an average of 22 elevators a day, with the safety of millions riding on the work these men and their team do, day in and day out. “In the past 11 years, we have grown the business by 75 percent,” says DiBiase, whose parents …

It’s not that far from 710 W. Grand Ave. in Chicago — where V. Formusa Co. opened its doors in 1898 — to 2150 Oxford Road in Des Plaines, where the company relocated. That the move took more than a century to make is a testament to the dedication and vision of the four generations that have run the oldest Italian food importer in the Chicago area. “It was hard to leave the old factory,” Vice President Sue Formusa Johnson admits. “It’s one of the oldest buildings in the city, we had relatives who were born upstairs, and it was …