Barilla launches pasta playlist

Did you know that music can help you figure out how to cook pasta al dente? Barilla has nine playlists on Spotify designed for that purpose, with songs whose duration corresponds to the cooking time for various pasta shapes. The playlists are titled “Absolute Carbonara” (19 minutes), “Mixtape Spaghetti” (nine minutes), “Boom Bap Fusilli” (11 minutes), “Moody Day Linguine” (10 minutes), “Pleasant Melancholy Penne” (11 minutes), “Best Song Penne” (11 minutes), “Top Hits Spaghetti” (nine minutes), “Timeless Emotion Fusilli” (11 minutes) and “Simply Classics Linguine” (10 minutes). Dubbed “Playlist Timer,” the campaign was created by Publicis Italy in 2021. For more, click here.