Fra Noi Embrace Your Inner Italian
At the start of the 21st century, shopping online was still a futuristic fantasy. And then, in the spring of 2000, Federico Marchetti invented one of the world’s first platforms for online sales, launching a company that would revolutionize the luxury fashion sector. In “The Geek of Chic: An American Dream, Italian Style,” Marchetti tells the tale of an awkward kid from the seaside town of Ravenna, Italy, who transformed himself into a pioneer in online retail. He’ll be sharing that story at a Sept. 17 book signing at the Book Cellar in Chicago. Readers will follow Marchetti’s improbable career …
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