We’ve all heard it said that, to succeed in business, “It’s not what you know, but who you know.” For marketing maverick and public relations pro Bernie DiMeo, it’s a combination of the two. DiMeo has the pleasure of running not one, but three, businesses right now. Bernie DiMeo Communications is a public relations firm, Rocco Shirts sells novelty custom-made apparel on-line while Hot Sports Grills sells football and baseball shaped charcoal grills. Why three different businesses? It stems from an entrepreneurial gene shared by his forebears. DiMeo grew up in a Rogers Park two-flat in an Italian household that …
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