Fra Noi Embrace Your Inner Italian
Supermarkets in Italy are now stocking a new Nutella ice cream, launched in June by the confectionary superpower Ferrero.
The ice cream version of the popular hazelnut-chocolate spread follows the 60th anniversary of the introduction of Nutella, which first went on sale in Italy on April 20, 1964. Nowadays, half a million tons of Nutella are sold around the world each year.
“At Ferrero, we are always exploring new ways to surprise and delight our consumers, such as offering them the possibility to enjoy the unique taste of our beloved brands in the ice cream format,” a Ferrero spokesperson said. “We have chosen to start launching Nutella ice cream in selected European markets, where we have seen an opportunity for an additional Ferrero ice cream proposition. In the future, we aim to roll out this product to many more countries.”
Ferrero started as a pastry shop in 1946 in the town of Alba in the Piedmont region of Italy. Nutella was invented as a spreadable form of the original Giandujot, a sweet paste made from hazelnuts, sugar and a little bit of cocoa.
